![logo_benefit-01](https://www.datawordsgroup.com/app/uploads/2019/08/logo_benefit-01.png)
How Benefit Cosmetics increased its
international digital presence
![GLOBE_LOGO_DW_TRANSPARENT](https://www.datawordsgroup.com/app/uploads/2021/10/dw_logo_datawordsgroup_print_RGB.png)
Benefit Cosmetics – one of the most fun, successful and innovative brands in the US – wanted to increase its international digital presence. See how their collaboration with Datawords helped them accomplish this goal.
Challenges
- Expanding from 1 to 40+ markets in less than 2 years (digitally)
- Maintaining a consistent brand voice and brand identity
- Managing international content with technical platforms
- Increasing visibility and SEO relevance
![dw_contentsquare_keyvisual_2019_newsletter_900x400](https://www.datawordsgroup.com/app/uploads/2019/08/Benefit_Website-Image_1000.png)
Solutions
- Organized model with fewer communication flow streams
- Technology, culture and content blending together
- Deep local understanding of the brand
- SEO optimized strategies for each local market
![dw_contentsquare_keyvisual_2019_newsletter_900x400](https://www.datawordsgroup.com/app/uploads/2019/08/Benefit-image-2_1000x600.gif)
Results
- Growing from 1 to 42 international markets on a digital level
- Over 1 million new visitors each year on localized websites
![shutterstock_726713113_960x350](https://www.datawordsgroup.com/app/uploads/2019/08/Benefit-image-3_1000x600.jpg)
“Benefit Cosmetics‘ brand message and story has never been as consistent globally, and the efficiency to reach local markets has attained a level we couldn’t possibly envision.”
Emily Dupuis – Benefit Cosmetics Web Operations Project Manager
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