Podcasts: the next storytelling channel for Global Brands
Podcasts: the next storytelling channel for Global Brands VIEW THE ARTICLE Podcasts have recently gained tremendous momentum both in the US and internationally. So what should you know about this trend? In short, podcast listeners are “loyal”, “educated” and...
VR / AR: how should global brands use them? 6 Points to Consider
VR / AR: how should global brands use them?6 Points to Consider VIEW THE ARTICLE A lot has happened since Virtual Reality (VR) and Augmented Reality (AR) first became big buzzwords a few years ago. There has been uncertainty and confusion on how to leverage the...
Datawords and The Lucy Collective from NYC collaborate to create and adapt diverse & inclusive advertising
Datawords and The Lucy Collective from NYC collaborate to create and adapt diverse & inclusive advertising VIEW THE ARTICLE Datawords, the global leader in e-multicultural technologies, and The Lucy Collective, an advertising agency born in NYC built around...
Thinking About Douyin For Your Brand? 6 Tips in a 3 Min Read
Thinking About Douyin For Your Brand ? 6 Tips in a 3 Min Read VIEW THE ARTICLE FOMO alert! Douyin has become one of the hottest social media platforms in China and the world. Douyin now has more than 200 million daily active users. It beat Facebook, Instagram and...
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