logo L'Oréal

Columbia Sportswear, common themes during a key moment for social media in Europe

GLOBE_LOGO_DW_TRANSPARENT

Describing a brand through exclusive content developed for social networks to publicize the brand’s universe.
Creating interactions between social media and brand events on the ground by allowing fans to take part in real-life actions online.

Challenges

How can we give sportswear brand Columbia the same resonance in Europe as in the US via social networks?

dw_contentsquare_keyvisual_2019_newsletter_900x400

Solutions

  • Definition, deployment, and daily management of a brand content and social media posting strategy.
  • Daily community management.
  • Conception and production of event operations connected to real events such as Mud Days.
dw_contentsquare_keyvisual_2019_newsletter_900x400

Results

  • More than 60k certified fans in less than a year
  • 4.5 % average rate of engagement
  • More than 1000 shares of brand content during events
shutterstock_726713113_960x350

Subscribe FOR NEWS

Join Our Newsletter

Stay up to date with e-Multicultural insights on a regular basis !

GLOBE_LOGO_DW_TRANSPARENT_BLANC

2019 @ Datawords Group – View the terms – All Rights Reserved

We use cookies on this site.

By clicking on any link on this page, you are giving your consent to the use of cookies for the following purposes: to understand how you gain access to or read our content and interact with our services and to show ads that are relevant to you. More info.