UGC in 2020: the key to your marketing success
UGC in 2020: the key to your marketing success VIEW THE ARTICLE Did you know that ads based on User-Generated Content have 4 times higher click-through rates on average and half the cost-per-click rates than average ads? However, only 16% of brands have a...
Understanding Gen Z in a Multicultural World
Understanding Gen Z in a Multicultural World VIEW THE ARTICLE Gen Z is the term used to describe the demographic born between 1995 and 2010, and represents a population which brands have focused on tremendously in recent times. In the US, Gen Zers already outnumber...
Your Product Has A Nickname in China!
Your Product Has A Nickname in China! VIEW THE ARTICLE Chinese consumers tend to give nicknames to beauty products they love. A whitening face lotion from Olay, for example, has the official name of Regenerist Luminous Tone Perfecting Treatment, but Chinese customers...
How can you effectively deploy your digital strategy on an international level using the Content Studio?
How can you effectively deploy your digital strategy on an international level using the Content Studio? VIEW THE ARTICLE Between an abundance of distribution channels, the need for global consistency and a constantly decreasing budget, the production of texts, images...
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