Podcasts: the next storytelling channel for Global Brands
Podcasts: the next storytelling channel for Global Brands VIEW THE ARTICLE Podcasts have recently gained tremendous momentum both in the US and internationally. So what should you know about this trend? In short, podcast listeners are “loyal”, “educated” and...
The Upside to “Social” Distancing
The Upside to “Social” Distancing VIEW THE ARTICLE “Viral” has taken on a whole new meaning as of late. With half of the world’s population isolating at home, people are headed online in search of a community more than ever. Indeed, over the past few weeks, an influx...
VR / AR: how should global brands use them? 6 Points to Consider
VR / AR: how should global brands use them?6 Points to Consider VIEW THE ARTICLE A lot has happened since Virtual Reality (VR) and Augmented Reality (AR) first became big buzzwords a few years ago. There has been uncertainty and confusion on how to leverage the...
Xiao Hong Shu: 5 Insights to optimize your Little Red Book Strategy in China
Xiao Hong Shu : 5 Insights to optimize your Little Red Book Strategy in China VIEW THE ARTICLE Xiao Hong Shu (Little Red Book) recently announced that any user with more than 1000 followers is eligible to become an official “brand partner”. The company previously...
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