logo L'Oréal

Columbia Sportswear, common themes during a key moment for social media in Europe


Describing a brand through exclusive content developed for social networks to publicize the brand’s universe. Creating interactions between social media and brand events on the ground by allowing fans to take part in real-life actions online.


How can we give sportswear brand Columbia the same resonance in Europe as in the US via social networks?



  • Definition, deployment, and daily management of a brand content and social media posting strategy.
  • Daily community management.
  • Conception and production of event operations connected to real events such as Mud Days.


  • More than 60k certified fans in less than a year
  • 4.5 % average rate of engagement
  • More than 1000 shares of brand content during events

Subscribe FOR NEWS

Join Our Newsletter

Stay up to date with e-Multicultural insights on a regular basis !


2019 @ Datawords Group – View the terms – All Rights Reserved

On this website we use first or third-party tools that store small files (cookie) on your device. Cookies are normally used to allow the site to run properly (technical cookies), to generate navigation usage reports (statistics cookies) and to suitable advertise our services/products (profiling cookies). We can directly use technical cookies, but you have the right to choose whether or not to enable statistical and profiling cookies. Enabling these cookies, you help us to offer you a better experience.