Columbia Sportswear, common themes during a key moment for social media in Europe
Describing a brand through exclusive content developed for social networks to publicize the brand’s universe. Creating interactions between social media and brand events on the ground by allowing fans to take part in real-life actions online.
Challenges
How can we give sportswear brand Columbia the same resonance in Europe as in the US via social networks?
Solutions
- Definition, deployment, and daily management of a brand content and social media posting strategy.
- Daily community management.
- Conception and production of event operations connected to real events such as Mud Days.
Results
- More than 60k certified fans in less than a year
- 4.5 % average rate of engagement
- More than 1000 shares of brand content during events
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