DATAWORDS & WHATSQUARE REINVENT THE ROLE OF SALES ASSOCIATES IN A POST-COVID WORLD
Developed by our Whatsquare team in the context of changing consumer behaviors, the AI-based platform allows brands to leverage the expertise of their salesforce, extending their advisory role through technology.
This innovation creates a bridge between physical stores and e-stores, extending the customer experience via the brand’s social media: using the customer’s location, it offers a nearby point of sale and links customers to the salespeople there via a QR code system, where the latter can make customized purchase proposals and refer customers to an e-commerce site.
Katherine Pei, Co-founder of Whatsquare, explains: “We are very proud to add this new e-Sales Connect platform to our set of tailor-made multilingual solutions that enable data flows and conversational commerce between all messaging platforms, websites, mobile applications and now retail stores. Designed for retailers, our platform delivers personalized and enhanced customer service thanks to the combination of technology and expertise from the sales associates.”
Christophe Jourdain, Asia General Manager at Datawords, adds: “In the current environment, our platform helps to animate points of sale, offering a practical solution to customers who wish to limit the length of their shopping trips while still benefiting from expert advice. On our side, we take care of the creation and maintenance of the platform, which is easy to roll out and duplicate. This solution can be applied to any type of retail store (from luxury to car distribution), anywhere in the world.”
The platform has already been implemented in Asia with great success for major brands including BMW, L’Oréal and L’Occitane.
To learn more about the e-Sales Connect platform and how to benefit your brand, reach out to our team.
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