logo L'Oréal

PSA Group,
improving a car manufacturer’s visibility on subjects of the future

GLOBE_LOGO_DW_TRANSPARENT

Promoting the ranking of the group and the sites it is building requires considerable work on the semantic field and tactical deployment to make this message visible to all audiences, whether or not they are experts. That’s exactly the goal of our agency’s SEO procedure, which covers French and English, as well as all digital media: the corporate site, the press site, blogs, social spaces, etc.

Challenges


From 2011 to today, enabling a leading car manufacturer to publicize its expertise and commitments for a variety of expertise areas, from mobility to renewable driving energies, as well as CSR, open innovation, career management and even the economy…

dw_contentsquare_keyvisual_2019_newsletter_900x400

Solutions


  • Technical and semantic SEO audit of the PSA Peugeot Citroën corporate site
  • Definition of a plan of corrective measures, prioritized depending on their potential impact VS the effort to be invested
  • Technical support from the agency in charge of development
  • Semantic optimization of the webpages
  • Semantic enrichment of existing content and creation of new content
  • Creation of new digital media for priority topics like diesel or sustainable mobility
  • Optimization of content distributed onto social spaces (YouTube, Slideshare)
  • Monitoring and performance reports to pilot the project and to bring continuous improvements
dw_contentsquare_keyvisual_2019_newsletter_900x400

Results


  • 153% visibility on the first page of Google search results for the priority keywords
  • 250% quality of SEO ranking
  • 91% visibility on the first page of Google globally
shutterstock_726713113_960x350

Subscribe FOR NEWS

Join Our Newsletter

Stay up to date with e-Multicultural insights on a regular basis !

GLOBE_LOGO_DW_TRANSPARENT_BLANC

2019 @ Datawords Group – View the terms – All Rights Reserved

On this website we use first or third-party tools that store small files (cookie) on your device. Cookies are normally used to allow the site to run properly (technical cookies), to generate navigation usage reports (statistics cookies) and to suitable advertise our services/products (profiling cookies). We can directly use technical cookies, but you have the right to choose whether or not to enable statistical and profiling cookies. Enabling these cookies, you help us to offer you a better experience.