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How L’Oréal Professionnel USA increased purchase intention on their website by 50%


L’Oréal Professionnel USA wanted to install a process to keep its website fresh and alive through inspiring content. See how their partnership with Datawords helped them with this important goal…


  • The need to update the website daily with new content
  • Creating multiple touch points to drive consumers to their hair salon
  • Improving SEO rankings
  • Finding new ways to increase social media engagement


  • Industrialized Sitecore Webmastering process
  • Average turnaround time per update request: 3 hours
  • Number of updates produced in 2017: 180


  • Traffic volume increased by 15%
  • Bounce rate decreased from 58% to 19% which demonstrates improved quality visits
  • Purchase Intention conversion rate increased by 48% (users redirecting to e-tailers)

“We value the partnership with Datawords and appreciate the work they have done to make our consumer website a best-in-class site among the global L’Oréal Professionnel websites.”

Lauren Grunberg – Digital Director, L’Oréal Professionnel USA

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