How L’Oréal Professionnel USA increased purchase intention on their website by 50%
L’Oréal Professionnel USA wanted to install a process to keep its website fresh and alive through inspiring content. See how their partnership with Datawords helped them with this important goal…
Challenges
- The need to update the website daily with new content
- Creating multiple touch points to drive consumers to their hair salon
- Improving SEO rankings
- Finding new ways to increase social media engagement
Solutions
- Industrialized Sitecore Webmastering process
- Average turnaround time per update request: 3 hours
- Number of updates produced in 2017: 180
Results
- Traffic volume increased by 15%
- Bounce rate decreased from 58% to 19% which demonstrates improved quality visits
- Purchase Intention conversion rate increased by 48% (users redirecting to e-tailers)
“We value the partnership with Datawords and appreciate the work they have done to make our consumer website a best-in-class site among the global L’Oréal Professionnel websites.”
Lauren Grunberg – Digital Director, L’Oréal Professionnel USA
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