Getting It Right: The Power of Inclusivity

Getting It Right: The Power of Inclusivity

Getting It Right: The Power of Inclusivity News flash: The world is changing. Everywhere you look, inclusive marketing is emerging as a vital force in the media landscape. With ever-shifting demographics and target audiences, the messaging power of inclusivity is...
Trend Chat: The New Normal The Rise of Livestreams

Trend Chat: The New Normal The Rise of Livestreams

Trend Chat: The New Normal The Rise of Livestreams VIEW THE ARTICLE Livestreams are having a big moment. Over the past few months, changes from Covid-19 have caused livestreaming to spike in popularity across multiple platforms, marking a significant shift in consumer...
The Upside to “Social” Distancing

The Upside to “Social” Distancing

The Upside to “Social” Distancing VIEW THE ARTICLE “Viral” has taken on a whole new meaning as of late. With half of the world’s population isolating at home, people are headed online in search of a community more than ever. Indeed, over the past few weeks, an influx...
UGC in 2020: the key to your marketing success

UGC in 2020: the key to your marketing success

UGC in 2020: the key to your marketing success VIEW THE ARTICLE Did you know that ads based on User-Generated Content have 4 times higher click-through rates on average and half the cost-per-click rates than average ads? However, only 16% of brands have a...

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