Datawords Group strengthens its position in the German market with the appointment of Felix Elkmann


We are thrilled to announce the appointment of Felix Elkmann as Senior Vice President in charge of Business Development & Strategic Partnerships.

The German Datawords team, supervised by Amrei Kipper, has proven to many German companies that multicultural technologies are key to targeting their consumers on a global scale. Thanks to this excellent work, Datawords Germany continues to grow by welcoming Felix Elkmann in its midst. Based in Berlin, Felix Elkmann will continue to accelerate the group’s development in Germany.

In Germany, the team has already initiated partnerships with major brands such as Audi, MAM Baby, Montblanc and Henkel, along with numerous local subsidiaries of international brands.


As part of this newly created role, Felix Elkmann will help promote the group’s expertise to new clients and strategic partners, drawing on his first-class professional experience – notably in the field of software with Yext (of which he was the first employee in Europe and which he greatly contributed to developing in Germany) and the Axel Springer group (for which he helped develop digital sales, particularly in the United States where he lived for several years).

“We are delighted to welcome Felix to the Datawords Group team. His extensive experience in the software industry combined with his fine-tuned knowledge of European and American markets and his awareness of our group’s multicultural diversity make him a major asset in supporting the next stages of our development, particularly in Germany, where we have significant growth potential” said Alexandre Crazover, Datawords Group co-founder.

“I’m thrilled to join the Datawords Group, a fast-growing company whose values and ambition I share. I am deeply convinced that in order to succeed locally, it is essential to have a good understanding of the cultures and specificities of the different markets. I look forward to putting my software industry experience to work to further the Group’s development.” added Felix Elkmann, Senior Vice President responsible for Business Development & Strategic Partnerships, Datawords Group.

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