How Benefit Cosmetics increased its
international digital presence
Benefit Cosmetics – one of the most fun, successful and innovative brands in the US – wanted to increase its international digital presence. See how their collaboration with Datawords helped them accomplish this goal.
Challenges
- Expanding from 1 to 40+ markets in less than 2 years (digitally)
- Maintaining a consistent brand voice and brand identity
- Managing international content with technical platforms
- Increasing visibility and SEO relevance
Solutions
- Organised model with fewer communication flow streams
- Technology, culture and content blending together
- Deep local understanding of the brand
- SEO optimised strategies for each local market
Results
- Growing from 1 to 42 international markets on a digital level
- Over 1 million new visitors each year on localised websites
“Benefit Cosmetics‘ brand message and story has never been as consistent globally, and the efficiency to reach local markets has attained a level we couldn’t possibly envision.”
Emily Dupuis – Benefit Cosmetics Web Operations Project Manager
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