Your Product Has A Nickname in China!
Your Product Has A Nickname in China! VIEW THE ARTICLE Chinese consumers tend to give nicknames to beauty products they love. A brightening face lotion from Olay, for example, has the official name of Regenerist Luminous Tone Perfecting Treatment, but Chinese...
Datawords and Contentsquare partner to help brands increase conversions for international consumers!
Datawords and Contentsquare partner to help brands increase conversions for international consumers! VIEW THE ARTICLE Datawords and contentsquare partner to help brands increase conversions for international consumers! Contentsquare, the leading digital experience...
Podcasts: the next storytelling channel for Global Brands
Podcasts: the next storytelling channel for Global Brands VIEW THE ARTICLE Podcasts have recently gained tremendous momentum both in the US and internationally. So what should you know about this trend? In short, podcast listeners are “loyal”, “educated” and...
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