Getting It Right: The Power of Inclusivity
Getting It Right: The Power of Inclusivity News flash: The world is changing. Everywhere you look, inclusive marketing is emerging as a vital force in the media landscape. With ever-shifting demographics and target audiences, the messaging power of inclusivity is...
Trend Chat: The New Normal The Rise of Livestreams
Trend Chat: The New Normal The Rise of Livestreams VIEW THE ARTICLE Livestreams are having a big moment. Over the past few months, changes from Covid-19 have caused livestreaming to spike in popularity across multiple platforms, marking a significant shift in consumer...
The Upside to “Social” Distancing
The Upside to “Social” Distancing VIEW THE ARTICLE “Viral” has taken on a whole new meaning as of late. With half of the world’s population isolating at home, people are headed online in search of a community more than ever. Indeed, over the past few weeks, an influx...
Amazon harnessing the power of reviews for data marketing strategy
Amazon Episode 1:Harnessing the power of reviews for data marketing strategy When it comes to online marketplaces, it pays to listen to the little guy. Indeed, the best brand ambassadors are still undoubtedly users themselves. The proof? 79% of customers trust online...
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