Understanding Gen Z in a Multicultural World

Understanding Gen Z in a Multicultural World

Understanding Gen Z in a Multicultural World VIEW THE ARTICLE Gen Z is the term used to describe the demographic born between 1995 and 2010, and represents a population which brands have focused on tremendously in recent times. In the US, Gen Zers already outnumber...
Your Product Has A Nickname in China!

Your Product Has A Nickname in China!

Your Product Has A Nickname in China! VIEW THE ARTICLE Chinese consumers tend to give nicknames to beauty products they love. A whitening face lotion from Olay, for example, has the official name of Regenerist Luminous Tone Perfecting Treatment, but Chinese customers...
Podcasts: the next storytelling channel for Global Brands

Podcasts: the next storytelling channel for Global Brands

Podcasts: the next storytelling channel for Global Brands VIEW THE ARTICLE Podcasts have recently gained tremendous momentum both in the US and internationally. So what should you know about this trend? In short, podcast listeners are “loyal”, “educated” and...

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