Your Product Has A Nickname in China!

Your Product Has A Nickname in China!

Your Product Has A Nickname in China! VIEW THE ARTICLE Chinese consumers tend to give nicknames to beauty products they love. A whitening face lotion from Olay, for example, has the official name of Regenerist Luminous Tone Perfecting Treatment, but Chinese customers...
Podcasts: the next storytelling channel for Global Brands

Podcasts: the next storytelling channel for Global Brands

Podcasts: the next storytelling channel for Global Brands VIEW THE ARTICLE Podcasts have recently gained tremendous momentum both in the US and internationally. So what should you know about this trend? In short, podcast listeners are “loyal”, “educated” and...
Thinking About Douyin For Your Brand? 6 Tips in a 3 Min Read

Thinking About Douyin For Your Brand? 6 Tips in a 3 Min Read

Thinking About Douyin For Your Brand ?  6 Tips in a 3 Min Read VIEW THE ARTICLE FOMO alert! Douyin has become one of the hottest social media platforms in China and the world. Douyin now has more than 200 million daily active users. It beat Facebook, Instagram and...

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